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Related topics:
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| Business Characteristics | ||||||||||||||||||||
| The Test | What to look for: | Why we consider it to be important: | ||||||||||||||||||
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| Business Address | Start from the home page of the ISP, and try to determine the Business Address of the ISP. If you can't find the address in 15 seconds or 2 clicks, this test fails. | A "real" ISP has no need to hide behind their Internet web site. Quality businesses want you to know where they are and how they can be reached. | ||||||||||||||||||
| Is the address a PO Box or a rented mail drop, like one from MailBoxes, etc? | Should you need to
contact the ISP in person, hiding behind a
mailing address protects them from unhappy customers (and
legal service). If they show a map and give directions how to get to the "office", that's a really good thing. |
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| Domain Registration | Visit DNS411.com or whois.sc.
or Download Alexa Internet |
Information about the domain is generally reliable information, however since the breakup of the Network Solutions monopoly on domain registration, some ISPs run their own domain registrars and have control over their own description. | ||||||||||||||||||
| Do the DNS servers point to the ISP? | If the DNS servers
point somewhere else, especially if they point to a web
hosting service, this "ISP" may be
nothing more than a web site trying to charge your credit
card for non-existent service. Even if the ISP is "legit", if the DNS is provided by some other firm, access will be slower and less reliable. Setting up DNS is one of the harder technical tasks for a System Administrator - outsourcing DNS can also be a sign that the ISP lacks adequately trained technical staff. |
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| Does the address at the domain registry match the address on the web pages? Is the address in the same State where you expected it? | The domain registry keeps in contact with the business using this address. At least at one time, this should have been a valid contact address. Valid contact information is an ICANN requirement. | |||||||||||||||||||
| Do the phone numbers of the contacts match the address? | If the phone number doesn't match the city where the ISP is doing business, one or the other may be bogus. | |||||||||||||||||||
| How long ago was the Domain registered? | Watch out if the
domain was registered last Tuesday. A deception that a few ISPs use is to buy up an expired domain name. It appears they've been in business for a number of years when it is only the domain name that has existed that long. Doing an Author: *@yourisp.net advanced Usenet search at Google can help sort out the real ISPs from the pretenders - if you consider being in business a long time to be important. (We do!) |
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| What is the ISP's ISPID at FindAnISP.com? | Admittedly, this is self-serving, but the FindAnISP.com database goes back to 1998, and ISPid's were assigned in order (with some big gaps). It's very rare for a big, old ISP to surface that we somehow overlooked. If the ISPid is #17, they've probably been around longer than ISP # 44211. The ISPid can be seen inside the URL when you click on the ISP page. | |||||||||||||||||||
| ISP's Web Site | Does Web Site
contain:
|
A company isn't going to get anywhere unless it knows where it is going. | ||||||||||||||||||
| Clear AUP/TOS Statement? |
To avoid misunderstandings, especially what the term unlimited access really means,
an ISP should have a clear statement of what the service they provide is and what your
obligations as a customer are. While the document is a legal document, it should not be written as if it is a document meant to only be understood by an attorney. You'll want to read this document before you sign up - not necessarily on the first pass at looking at ISPs, but after you've narrowed the list to a few finalists. |
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| Does the web site load quickly? | Of course, this
depends on you having a good connection already. Seeing
how fast the web site loads gives your first indication
of the overall speed and network throughput of the ISP. Note that some ISPs will use a separate connection to the internet for their web server. By having a separate line just to service web traffic, or placing the web server in colocated space in another city, this can make the ISP appear FAST to the outside world, while the customers of the ISP crawl at a snail's pace. IMPORTANT UPDATE - April 2003 Since writing this originally in 1998, the ISP business has undergone many changes. Almost all nationwide ISPs now use third parties to run and manage their modem pools. Since your dialup traffic no longer goes through the ISP's computer room, unless you are looking at a local ISP, web site speed is not a reliable indication of connection throughput - although a web site with very slow pages is still something to alert you that the ISP may be running on a shoestring budget or outdated equipment. |
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| Is the site well organized? Is it easy to navigate? Is the information current? Is the information speled write and using grammer correct? | The web site is the ISP's first opportunity to make an impression on new customers. Do they care enough about what you think to invest the time to provide useful information, or does their "job" end when they have your credit card? | |||||||||||||||||||
| Is the web site cluttered with irrelevant material? | Does the ISPs web page have:
If your new ISP is willing to discard its valuable front page web space to earn $5/month in ad revenue, what does that tell you? |
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| Account Features | ||||||||||||||||||||
| How many email accounts are included? | If you need more than one email address, and the ISP charges extra, or doesn't offer extra accounts, you'll have to rely on third party free email services like Hotmail | |||||||||||||||||||
| Is Email SMTP and POP3 based? | Some folks (AOL and Juno come to mind) use proprietary email services, which
means you MUST use their software for email. Some ISPs offer both SMTP/POP3 and Web-based email. IMAP is an emerging mail protocol that some ISPs support, since it permits you to review the email without downloading the message first. |
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| Is Web-based email available? | If you need to pick
up your email when you're away from home, having web
access can make your e-life much simpler. Be aware that some of the low-cost ISPs just point you to a free web-based email service, and do not provide any email service of their own. |
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| What are the limits on message size and total Mailbox size? | Virtually all ISPs
limit the size of a single message and the total space
for unreceived emails. Is that clearly stated somewhere
on the web site, and what are the limits?
Not very many ISPs put this information on their web site - calling the ISP before you sign up and asking them to describe the limits on the size of email is an excellent way to test the ISPs responsiveness to your future problems and questions. |
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| Does the ISP block outgoing connections on Port 25 (SMTP)? | This is a fairly recent development, and only affects some users. If you need to send email through a third party email SMTP server, like one at work or your web hosting service, ISPs that use rented access have started blocking port 25 for outgoing connections, preventing you from sending email. This is being done as an "anti-spamming" measure, since the nationwide networks were hard to police. If this is important to you, find out about their policy ahead of time. | |||||||||||||||||||
| Does the ISP run your email through a virus scanner? | Especially if you want to use Outlook as your email program, it can be a computer saver if the ISP can catch worms and virus programs that spread through email. Checking should be in both directions - if you should happen to pick up a virus and the virus starts using your ISP to send copies, it will save you a lot of "I'm sorry" apologies to your email acquaintances. | |||||||||||||||||||
| Does the ISP block incoming "spam"? | This is one of those religious arguments - what is "spam" and do you really want your ISP throwing away incoming email because they decide it contains inappropriate content? Just know what their policy is and make sure it agrees with your opinion. The best option is if they have a system that leaves it up to you how they should handle "spam" | |||||||||||||||||||
| Web Space | How much web space is included? | 5 MB is typical. | ||||||||||||||||||
| Can the web space be used for commercial purposes? | You won't have to be worried about bandwidth if the only subject matter your ISP permits is pictures of your cats. | |||||||||||||||||||
| Can additional space be purchased? | The normal rate seems to be about $1 per MB per month. | |||||||||||||||||||
| How much bandwidth
is included? How much extra cost if you exceed the limit? |
The going rate
for bandwidth in bulk is under $5 per Gigabyte (billions
of characters) of traffic. More than that is excessive.
Note that some ISPs (and web hosting services)
price their bandwidth at outrageously high rates ($100+
per GB) once you exceed the allocated bandwidth. If your
web site gets mentioned on the Drudge Report and suddenly gets very popular and you aren't paying
attention, you could wind up with huge bills before you
can react. Be sure you understand what happens when your bandwidth reaches the limit. Does your web site get closed for the rest of the month? Does your web site get deleted? Are you automatically charged extra? Do you have to purchase "commercial" space at 5x the rate for the personal space? If they advertise unlimited bandwidth, one of two things is true - They are not being truthful, or the web hosting service will collapse when some kid with his MP3 collection moves into the neighborhood. |
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| What kinds of scripts are allowed or included? | Not very many ISPs permit unrestricted CGI usage for dialup accounts, both for security and performance reasons. A nice selection of prewritten scripts is a plus. | |||||||||||||||||||
| Are web statistics available? | Reports can help you track how your web site is growing, and who has established links to your site. | |||||||||||||||||||
| Are Web Server logs available? | Lots of useful information can be retrieved from the web server logs, if they are included. | |||||||||||||||||||
| Usenet | Look up ISP's
customers in Google's Advanced Search.
Type *@acme.net in the author (where acme.net is the ISP
you are investigating) This is probably our single biggest benchmark in the overall rating, and is very simple to do. |
Usenet history can't be
faked. Google has recently put the entire history of Usenet online, going back to 1981 (long before the commercial internet)
It gives you a number of extremely important
pieces of information:
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| Internet Relay Chat | Does the ISP run an IRC server? | If chat is important to you, having a local IRC server gives you a leg up over those who are visitors on someone else's servers. | ||||||||||||||||||
| Other Features | Game Servers | Kali? Quake? | ||||||||||||||||||
| Filtering software | Is the filtering server based or client based? Included or extra charge? | |||||||||||||||||||
| Free introductory classes? | Having classes several nights a week can create significant customer loyalty, cut down support costs, and provide opportunities to sell additional services. | |||||||||||||||||||
| Virus scanning | Is email automatically scanned for viruses? | |||||||||||||||||||
| Email "Spam" scanning | There are a number of ways ISPs may try to reduce the amount of junk email you receive. One of the newer methods is from a company called Postini. The ISP's email is run first through Postini's servers, which quickly pick up on spammers. Spam is not necessarily discarded, since people may have email they want to receive that triggered a "spam" indication. Such mail is not deleted, it is kept on a server so that it can be retrieved in the event of a "false positive". | |||||||||||||||||||
| In-Home installation | Don't know how to install the Internet software? Don't want to haul the PC down to the store? Let an installer come out to your house for a modest fee. This option is generally offered only by a local ISP | |||||||||||||||||||
| Support | ||||||||||||||||||||
| Online Support | Is there adequate information online to help you resolve problems? | The biggest
difference between ISPs that are breaking even and those
that are losing money every month is their ability to
control tech support costs. Most folks would prefer to
solve their own problems - information online costs a
little to create, saves a lot over time. One catch - if you can't get online, you won't be able to read how to get online. Online support is NOT a substitute for phone support |
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| Phone Support | Are Support hours and policies online in a visible place? | Many ISPs
are really one guy carrying around a cell phone with voice mail when he's at work at his real job.
Without stating in public what the support hours are, you
won't have a clear expectation of when you can expect to
have someone actually available to solve problems. If you need to get that presentation to someone at work and email is down, you can't afford to wait for a callback "whenever". |
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| Does the ISP have support hours outside of normal business hours? | Most people
have jobs. Support 9-5 M-F isn't going to help you solve
problems, since you probably need help at 7PM on Saturday. Pay attention to what time zone the ISP's support is located in. If you're on the East Coast and the ISP is in California with 9-5 support hours, that means you won't be able to talk to someone before noon (and vice versa) |
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| Does the ISP Outsource its technical support? | If the ISP you are considering appears to be only modest in size, but
states they have technical support 24x7, be very cautious. They may have outsourced their
technical support to a third party. We've received many complaints about the quality of
outsourced technical support - especially their ability to actually solve any problem
at the ISP. They generally don't have any ability to check the status of the ISP's equipment or access to the accounting system. They are basically there to answer very generic questions about how to configure software. Any thing more complex, or that requires access to the ISP's computers gets sent as an email to the ISP, which they read the next day (maybe). Some ISPs use a mix - during normal hours, they answer their own calls - after hours, the phone rolls over to the outsourced technical support. |
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| What issues do they support? | Your ISP is
not a computer school or a free computer repair shop.
In general, an ISP's support
responsibility is to make sure the services you've
contracted for (a connection, email, newsgroups, web
space) are functioning correctly. Assisting you to setup
your connection the first time is also important, but you
are expected to have a working knowledge of the basics of
your computer. Helping you recover when a program you
installed trashes your Windows system, or helping you understand HTML tags is an
unrealistic expectation. It's a good idea if the ISP
makes that clear in the description of the support
provided, so there are fewer misunderstandings. |
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| Toll-free phone number? | If an ISP is
larger than a single town, does the ISP offer a way to
contact support that is toll-free? If you are paying for the phone call, there is no motivation for the ISP to answer your call quickly. That "bargain" nationwide ISP with a long-distance support number can become very expensive very quickly while you're waiting on hold for an hour. |
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| Is the Support phone number the same as the Sales phone number? | Support and
sales are two very different aspects of the ISP business,
and generally it is smart to keep the two numbers
different. If everything at the ISP is handled at one phone number, it is probably because there is only one person answering the phone (or you will immediately be dumped into a voice mail maze, or both). |
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| System Status online | Are system
problems and outages viewable online? When a server goes
down, having a place to go first to check will keep the
tech support lines from filling up the lines asking the
same question "Is email down again?"... Beware of phony status pages - ones that always say "All systems normal" when the ISP is in the middle of a week long outage (see: ibm.net)... Or the status page shows the history of outages, and the last outage was 5 months ago. (nobody is that good) |
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| Network | ||||||||||||||||||||
| Important Update | Update - April 2003 With the widespread adoption of ISPs using third party wholesale networks like Level(3), Qwest and uu.net, the connectivity of your ISP's computer room to the world is much less important than it was in 1998 (when this was first written). The closeness of the DNS servers to the POP and which network the POP is connected to are much more important, but also harder to measure. For most ISPs, their connectivity only matters as it relates to sending and receiving email, and accessing your home pages on their web server. As time permits, we intend to rewrite this entire document as a guide to how to identify the ISP which has the best wholesaler choices for you. In general, as of 2003, we consider Level(3) and Qwest to have the better wholesale networks, but that might change by the time you read this. While the rest of this section may be interesting reading, unless you are evaluating a local-only ISP, this information is no longer all that helpful. |
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| Your Connection | What connection types are listed under "Services"? | Don't assume that the ISP has all v.90 modems, or that if they
say they support v.92 that the modems in your town support v.92 - ask if it doesn't say.
If they don't have digital connections into the phone company's central office, you won't connect with v.90 speeds. If the phone company C/O isn't digital - normally only in small phone co-ops or very rural areas - you won't get v.90 speeds no matter which ISP you choose. In 2001, a new modem standard (v.92) was approved and started to appear. V.92 supports higher upload speeds, better compression, shortened connect times, and sharing one phone line between voice and data (by putting the computer connection "on hold" while you talk on the phone). If the ISP offers fractional T1 and larger "Pipes" for business customers in their local area, they probably have a competent networking staff in house. Business accounts generate more revenue, but they also have higher expectations about the quality of service. |
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| The Backbone connection | Visit our
public traceroute server list,
or Go to http://www.multitrace.com/ or Traceroute.org. Trace the route from several "well-connected" locations to the ISP. |
Gathering 3 or 4 different "paths" to the ISP gives a variety of useful information. | ||||||||||||||||||
How many
"hops" are there between this ISP and one of
the main backbone providers (roughly in order of
importance):
|
The Internet is a network of millions of computers all connected to each other, but sooner or later, your traffic is going to go over one of the main (Tier 1) network providers. If the ISP is connected through extra layers of middlemen, or the ISP has chosen one of the slower or overloaded networks, your ISP account will not be very useful. | |||||||||||||||||||
| How long does it take for the "pings" to get to/from the ISP from a well-connected starting point? | Anything over
100ms is a warning sign. Under 60ms is good. Are the pings usually about the same? Big variations indicate a point of congestion. "Lost Packets" close to the ISP end of the trace are a major warning sign. |
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| At the Internet Gateway - the point at which your packets will leave the ISP - is the "next" name always the same? | If your ISP
only has a single network provider, if that provider has
problems, your ISP is dead in the water.
Quality ISPs use a diversity of
providers and are "multi-homed". That term means
that they have several gateways to the Internet - if one
network is broken or slow, traffic can be routed using another
network that is still working well.
If you really want to
test an ISP, call them up and ask "Are you multi-homed? Do you use BGP4? What is your ASN?".
You probably won't understand their answer, but you'll have their attention! :) |
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| Peering | As you are viewing the traceroutes, are they generally short and directly between to the two locations on the Internet? | If you
subscribe to ISP A, and you want to download something
from Company B, there must be "peering arrangements"
established directly or indirectly between the two
connections for traffic to flow. A peering arrangement is a contract between two parties setting out the terms under which they will handle each other's Internet traffic. (this is also called "transit") Much of the Internet's traffic is exchanged at one of the NAPs (Network Access Point) Mae East, Mae West, AADS, Sprint in NJ, and Pacbell in San Jose. These NAPs have become overloaded, and many of the larger ISPs have gone to private peering arrangements, where they have direct lines to each other. Just because an ISP has a connection to a NAP does NOT mean they have peering arrangements in place with the other folks at that NAP. If you ISP doesn't have a good set of peering arrangements, your packets wander all over the internet trying to hitch a free ride to get to their destination - they may never find a path, or they may go in such a bizarre path that the connection is close to useless, no matter how big their pipe into the interconnection point is. |
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| DNS | Get a copy of a nslookup client, if you don't already have one: | Download
DNScape DNS Lookup Freeware (like NSLOOKUP)
NSLookup for windows - an old (1995) but very functional window based NSLookup client |
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| How many NS records does the domain have? | Less than two
indicates an unreliable situation. To register a domain,
a company is required to have at least 2 domain servers - preferably they are
run by the ISP. If the ISP has more than 2 DNS servers located in the domain, they are probably a serious operation and have a very capable technical staff. Fast, local DNS can be more important than backbone speed for WWW browsing. |
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| Look for MX records | The MX records
indicate where the ISP wishes to receive email. If the MX record points to another domain, the ISP has probably outsourced email to someone else, or is a reseller of the other ISP. If you have email problems or issues, there is a middleman in this arrangement. |
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| Look up the IP
address for the WWW, email and news. servers Do any of the servers share the same IP address? |
If the ISP is
running multiple services on the same computer, that's an
indication that they are small. DNS especially needs to
be on servers by itself, otherwise the competing activity
will drastically slow down all aspects of the performance.
Sharing servers also leaves the ISP vulnerable to hacker attacks - if they penetrate the WWW server, and the ISP has stored the password file or credit card data on the same computer, you (the customer) now have a problem. |
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| Are the first 3 parts of the IP address of every computer the same? | If every
computer begins with the same 206.1.2... digits, the
entire ISP (or at least the computer equipment) is
operating on a single subnet - not only is this likely to
become congested as the ISP grows, it also may be
another sign of a small ISP with a lack of technical
sophistication. If you know you are dealing with a small ISP, and that's what you wanted, don't worry about this. If you thought the ISP is a huge multinational conglomerate that has 18 terabytes of bandwidth, they aren't. |
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| Software | ||||||||||||||||||||
| Installation | Does the ISP provide a CD-ROM or a downloadable set of software? | By sending
potential customers a reliable, preconfigured set of
software, the primary support cost (assisting new users)
can be greatly reduced, and the support lines freed up
for more difficult or urgent problems.
AOL has trained most people to believe that they need a CD to get onto the internet, but that's not true. Since about 1997, Windows has been stable and has everything included that you need to use the internet and receive and send email. |
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| Companion Software | Are a variety of freeware and shareware programs for email, usenet, IRC, ftp, etc... included on the installation disk or available for download from the ISP? | Customers are
going to enjoy the internet more if they are pointed to
the essential software for the Internet. MSIE and
Netscape suites are getting to be the normal setup for Windows users, but they are not necessarily
the best choices. Steering folks towards well-known and reliable software will also keep folks off the support lines and/or make it easy for the Level 1 support people to answer the questions, since they will be trained in that specific software. Hosting the software on the ISP (if the ISP is not using a wholesale provider) takes extra work to maintain, but keeps the downloading traffic local to the ISP, saving upstream bandwidth costs and giving better performance |
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| Shareware collections | Do the support or other pages point new users to the major shareware collections? (download.com, tucows, stroud's, jumbo.com, etc...) | The reason
customers want the account is to use it for reasons that
provide value. An ISP that encourages you to have a good
experience, and realize the potential of the Internet is
building long-term loyalty. An ISP that views your use of the account to do things as a "problem" is short-term smart, long-term stupid. |
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| Hosting a shareware collection | Does the ISP host a mirror site for one of the shareware collections? | Hosting a mirror of tucows consumes resources, but is a sign of the ISPs commitment to build the Internet, not just be a "net leech" hoping to make a quick buck and sell out in a year or two. |
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| Value | ||||||||||||||||||||
| Setup Fee | Does the ISP have a setup fee? | If the ISP is
a "brand name" and/or has a good reputation, a
setup fee is generally a good thing, although it may not
seem so at first. The setup fee will deter the folks who change ISPs more often than they change their underwear. Since most of the support expenses are involved in account setup, the setup fee helps keep costs down, and should either be reflected in a lower monthly charge or more features to the account. |
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| Monthly Cost | Start with a
bare-bones price of $6/month.
|
The number
you've arrived at is our approximation of the "value"
of that account. If the ISP's monthly charge is less than
the number you've calculated, that's good (to a point).
If the account is more expensive than its "value", it's not a competitive rate structure. Note that price is directly related to competition. If you live in a town with only two ISPs, you're going to pay more than someone with 632 choices. Note that if you have no use for some of the "included" features, while the ISP may be a good value to a "power user", it may not be a good value for you. |
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| Flexibility | Are there several different account options available for different levels of users? | If you only need the account for email a few hours a month, and the ISP is "one size fits all", you're paying way too much. | ||||||||||||||||||
| Hidden Costs | Read the
account terms very carefully. Look for the following:
|
Once you've
handed over your credit card number, it's too late to
find the "surprises". A growing trend is to offer you a large amount of web space (let's say 25 MB) and in the small print limit you to 50MB of bandwidth per month, with the "overage" charged in the range of $.10 to $4.50 per MB extra. (The going rate in bulk is less than $.005 per MB). First thing you know, Junior slapped a collection of MP3s on your web page, and you wind up with a bill for $1,000 in "overage" charges. Beware. Another item to look for - if you have more than one person using the account and need a mailbox for each person that isn't shared, check the pricing carefully - some ISPs charge up to $15 to set up the 2nd email account, and up to $5 a month. This probably reflects the fact that a family that shares an account is likely to run up more hours per month online - rather than that the email account costs them that much to maintain. |
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Here's something else you should consider!
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